"Force" referral source to be filled in
Critical to know % of repeat business and to know where ALL of your business came from. If not "forced", it is too easy to bypass -especially when busy. We had this feature in Desktop. At the least, make it possible to configure GT referral source this way
This feature is available in the March release. A preview is now available! See our blog for details: http://blog.rezovation.com/post/2010/03/16/RezOvation-GT-March-Update-Preview-Available!.aspx
5 comments
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Donald Farwell
commented
This really isn't all that useful. It doesn't "force" the customer to state a referral source when making a reservation online. It only forces me to choose a source when taking a reservation by phone or email. It would be far more helpful (and accurate) to have it work both ways.
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AdminBen
(Admin, RezOvation)
commented
Marcia: there are cases where the source of a booking on a reservation is not the same as the source on the customer, or where the source may differ for multiple reservations by the same guest. For example, a guest may find you initially via a site like BedandBreakast.com, but then book again later due to an advertising campaign that you run. These are considered separate referral sources and are useful for revenue tracking.
Having said that, the next update will automatically pre-populate the reservation referral source based on the guest referral source.
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Marcia commented
in February 2010. the "No reason Assigned" has gone up to over 63% of that month's reservations- there should be an option to choose to"force" the field to be filled, or not, if you don't want to. Also, what is the point of having the referral source in 2 places? Once under the guest's name and again under the reservation itself?
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ArcadianAarons
commented
It is very important to our business to know what the souce AND the occasion. We are a special occasion inn and need to know what they are celebrating. Liked that Webervations could be set to force that to be given.
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Marcia commented
Since we switched to GT in late September, we now have 6% of our reservations listed as "No Source Assigned"- it would be important to know if this business came from a specific ad campaign or not, etc.